Faceout
 

 

Process

Great design flows from great communication. We see ourselves as visual communicators tasked with the responsibility of representing the content well, engaging with the intended audience and enforcing the brand’s value. We do this by carefully assessing the challenge, understanding the metrics for success, researching the intended audience and objectively executing solutions that hit the mark on tone, concept, author’s voice and audience expectations.

Our best collaborations with publishers and authors are rooted in mutual trust and high quality communication. The right stakeholders have an appropriate voice at all the right times in the process. Strategy trumps personal subjectivity even though both logical and emotional feedback is essential. Consumers crave (and expect) an experience when they interact with products these days. This interaction is both logical (it just works) and emotional (they actually like it). We’d love to walk you through our briefing process in detail, so don’t hesitate to give us a call!

 

What We Do